Singapore, 21 October 2003 – Do
you dream? Dreams come true. It begins with brainWAVE. After
six months of preparation, Singapore’s first reality
TV show on Intellectual Property (IP), brainWAVE - the Essence
of Invention, is making its debut in November 2003. brainWAVE®
is a 4-part series which will be aired every Saturday on
Channel i, from 1 - 22 November 2003.
brainWAVE is initiated by the Intellectual Property Office of Singapore
(IPOS) and created by Essence Holdings (Singapore) Pte Ltd.
IPOS wants to bring the message of IP to the masses in a
fun and exciting way. Mr Wong Sheng Kwai, Assistant Director-General
(Infrastructure Development Division), IPOS, elaborated
on the intent of IPOS in this initiative. He remarked that,
“Anyone can be an IP creator. We all have dreams.
We all have ideas. The challenge is in bringing those ingenious
ideas to market and making money. I want to get the message
out there that IP is not just about law – its about
business strategy, its about the process of making dreams
come true. brainWave is a dream come true for IPOS. We are
always looking for new and creative ways to bring our message
to all in Singapore. What better way to do this than to
demonstrate it through a reality based IP show aired on
national TV for maximum reach and mass appeal!”
Speaking at the media conference, Mr Jon Messinger, CEO of Essence
Holdings (Singapore) Pte Ltd explained that "brainWAVE®
is a new genre of TV that demonstrates what it takes to
make dreams come true. Through the popular genre of reality
TV, brainWAVE® demonstrates that making dreams come true
requires teamwork, inspiration, endurance, creativity, ingenuity,
courage, a lot of planning and strategy, and of course good
relationships. We didn’t script it or make it happen,
because this is a reality show, it just happened. But it
goes to show what can happen in life when you never say
quit, never say die, keep a positive attitude and apply
teamwork, ingenuity and build strong relationships."
A
“must watch” for aspiring dreamers and entrepreneurs,
brainWAVE® weaves in themes, such as teamwork, inspiration,
ingenuity and tenacity to overcome one’s limitations,
as the characters make their learning journey through the
many challenges thrown their way. In the series, we follow
the adventures of Crusaders – four groups of young,
energetic polytechnic students, as they challenge themselves
to dream, and turn those dreams into reality.
The Crusaders were put through two different sets of challenges
– an outdoor “boot camp” and the design
and marketing of a product. In the boot camp challenge,
the Crusaders went through physical, mental and psychological
challenges to bring out the entrepreneur in them. Through
it all, they emerge stronger and more confident, having
tested their resilience and resolve.
Next the Crusaders were pitted against each other in the
area of creativity. In the process, they created valuable
IP - new designs and marketing collaterals for two product
sponsors, Kong Guan and Chng Kee’s. In all, S$10,000
in prize money is up for grabs for Crusaders who perform
best in the boot camp and product challenges.
Our excitement is not about a TV show called brainWAVE®. The
real exciting story is the one about the human spirit and
what the Crusaders learned about themselves, each other
and how to successfully take an idea and make it real to
earn a living. The exciting and unexpected twist of fortunes
is one that should lift the spirits of everyone who is in
need of encouragement because everyone was born with the
ability to make their dreams come true.
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